Home/Projects/NOMA Skincare
E-commerce & D2C•2024–2025

NOMA Skincare

Editorial D2C Skincare built on intentional reduction and barrier restoration.

99/100
Core Web VitalsNear-perfect performance score across mobile & desktop
3m 42s
Avg Session Duration142% higher than standard beauty e-commerce baseline
+34%
Conversion LiftBoost in completed purchases via streamlined checkout flow
+48%
AOV ExpansionIncrease in Average Order Value through the 3-step routine bundle
Client:

NOMA Beauty Studio

Deliverables:

UI/UX Design, Headless E-Commerce, Skin Diagnostic Lab, Brand Monograph

Industry:

Skincare & Cosmetics / D2C E-Commerce

Live View
NOMA Skincare
Project Foundations

ABOUT NOMA: THE CORE MISSION

NOMA is an editorial skincare brand built on one radical idea: fewer formulas, better decisions. Most skincare adds. NOMA edits. Three products, three purposes, designed around what your skin genuinely requires to flourish without active ingredient fatigue.

Barrier-First Chemistry

Sessions are formulated with bio-compatible ceramides and botanical hydrators that cleanse and restore without stripping the delicate lipid mantle.

Radical Ingredient Editing

Zero filler actives or fragrance. Every active compound is clinically backed at therapeutic dosage, eliminating product overload.

NOMA Skincare Core Mission
Verified Client Production

Dynamic State Mapping

Formulas adapt to current barrier stressors through an interactive diagnostic mapper categorizing concerns by moisture, texture, and reactivity.

Frictionless 3-Step Routine

Cleanse, Balance, and Seal — a 2-minute daily ritual short enough to become a sustainable lifelong habit.

Architecture & Features

The Interface Journey

Every screen and functional touchpoint was crafted for frictionless conversion and intuitive delight.

Rituals & Products

01
  • The Reset Cleanser View
  • The Balance Serum Spec
  • The Barrier Cream Formula
  • Full Trio Bundle Drawer
  • Dynamic Ingredients Modal
  • Clinical Potency Chart

Skin Diagnostic Lab

02
  • Interactive Concern Mapper
  • Dry vs Dull State Toggles
  • Barrier Sensitivity Analyzer
  • Personalized Routine Output
  • Morning vs Evening Regimen
  • Dermatologist Usage Notes

Editorial & Monograph

03
  • Brand Philosophy Journal
  • Ingredient Sourcing Map
  • Clinical Trial Documentation
  • Before & After Gallery
  • Verified Customer Reviews
  • Formulation Deep-Dives

Commerce & Checkout

04
  • One-Click Quick Add Cart
  • Tiered Bundle Discount Engine
  • Seamless Stripe Checkout
  • Automated Subscription Refill
  • Order Tracking Dashboard
  • Member Care & Inquiries
Engineering Deep-Dive

Project Challenges & Solutions

Developing NOMA Skincare required overcoming nuanced engineering and design hurdles to achieve top-tier performance.

Challenge 01

Interactive Multi-Concern State Mapping

The Challenge:

Translating nuanced skin concerns (such as simultaneous dullness and dehydration) into accurate routine recommendations without subjecting users to tedious multi-page onboarding forms.

Interactive Multi-Concern State Mapping
Challenge 01 Resolution
The Solution:

Engineered a dynamic client-side quadrant diagnostic mapper where users tap concerns to instantly reveal formula compatibility, active ingredient logic, and usage frequency with zero page reload.

Challenge 02

High-Tactile Editorial Design with Sub-Second Speeds

The Challenge:

Luxury editorial branding requires rich atmosphere—fine serif typography, smooth scroll physics, and film grain textures—which frequently bloat payload sizes and cause mobile frame drops.

High-Tactile Editorial Design with Sub-Second Speeds
Challenge 02 Resolution
The Solution:

Built on Next.js App Router with responsive WebP image pipelines, hardware-accelerated CSS animations, and lazy-loaded textures, achieving a 99/100 Core Web Vitals score.

Challenge 03

Frictionless One-Click Bundle Conversion

The Challenge:

D2C beauty shoppers regularly drop off when navigating complex individual product pages to build a cohesive full-routine purchase.

Frictionless One-Click Bundle Conversion
Challenge 03 Resolution
The Solution:

Architected an intelligent persistent drawer cart with automatic bundle discount calculation, immediate shipping threshold cues, and single-click checkout dispatch.

Let's Build Something Exceptional

Ready to bring your website or viral video content to life?

Schedule a consultation call with our team. We'll audit your brand and outline a custom roadmap.

Proven Methodology

Our Execution Process

An organized, disciplined workflow turning concepts into deployed digital excellence.

Step - 01

Discovery & Consultation

We begin by understanding your vision and goals to shape a clear creative strategy and technical roadmap.

Step - 02

Planning & Strategy

We outline the scope, UI/UX wireframes, and project milestones to keep execution fast and aligned.

Step - 03

UI/UX Design & Motion

We craft high-converting, visually stunning interfaces with responsive typography and fluid micro-interactions.

Step - 04

Development & Production

Our engineers and editors build high-speed Next.js code and high-retention media assets.

Step - 05

QA & Multi-Device Testing

We rigorously audit across screen sizes and browsers to guarantee 60 FPS fluidity and bug-free performance.

Step - 06

Launch & Continuous Growth

We deploy to high-speed global edge infrastructure with on-page SEO, analytics, and ongoing support.

“
Intellicor delivered an experience that felt authentically aligned with our aesthetic vision. It is uncommon to find a team that understands typography and nuance as deeply as full-stack performance.
I
Ishita SenCreative Director, NOMA Studio
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